Selecting the right Online Sportsbook or Bookmaker

by SportsAdvisor | posted in Sports articles

Online Sportsbook

For a person interested in betting at the races or sporting events, the internet has opened up a wide array of options when it comes to selecting the best online sports book or bookmaker. But before we get into the methods of selecting the best online sports betting portal, let us first understand the two terms commonly heard in the online gambling circles, namely ‘Sportsbook’ and ‘Bookmaker’. Understanding these two terms and the differences between them will help you decide how to select the most suitable online gambling venue.

What is the difference between a Sportsbook and a Bookmaker?

If you look carefully at the basics of a sportsbook and a bookmaker, you will be surprised to find that there are hardly any distinctions between the two. “Sportsbook” is a predominantly American term while “Bookmaker” is the British term, both used to essentially describe the same thing – a venue providing betting odds on sporting and racing events. The term Bookmaker is used in Australia and Europe too.

In the US, Sportsbooks refer to betting venues for typically American sporting events like Football, Baseball, Ice Hockey, Basketball and the American College Sports. They usually offer wagers on other commonly popular sports such as Golf, Soccer and Tennis as well. More often, the racing events like harness racing, greyhound racing or horse racing are included in a separate section altogether, titled the Racebook.

On the other hand, Bookmakers like bookmaker sports betting include all types of betting, be it for sporting events or racing events.  They cater to the European market more than the American one, so you will find promotions and bonus offers focused on racing events, Soccer, Tennis and Golf. However, you can still bet on popular sporting events in the United States, because the Bookmaker will offer odds for American sports as well.

The comparison between a sportsbook and a bookmaker does not show much of a difference, because basically they both have a similar operation, though the British and European bookmakers usually offer a Bingo section as well. Many of the sportsbooks and Bookmakers now offer Poker rooms and Casino games besides sports betting and racebooks. In the recent years, online sports betting portals have begun offering live betting where people who bet can place wagers before and during the event. The bets can be altered to suit the changing odds at the particular match or race.

Now we have seen that there is very little difference between a sportsbook and a bookmaker, the issue at hand is how to select the best sportsbook that would be ideally suited to your specific betting requirements. There are countless online sportsbooks available; therein lies the problem. How do you know which is the ideal one for you? You would obviously require a bit of research and in-depth study of various sportsbooks (or bookmakers) to find the most suitable one. A few tips are outlined here so that your task is simplified a little.

Determine your favorite betting sport

As a bettor, you must decide on which sport you will be betting on the most. Most of the online sportsbooks like ladbrokes online sportsbetting boast of a wide range of sports and races on which they offer betting odds. Yet, you will find others that focus more on certain sports or races. If, for instance, you would be placing bets solely on football, you must seek out an online sportsbook that focuses more on football events. The sportsbook would concentrate more on bonuses or promotions for football matches and hence would be to your advantage. Similarly, if a bettor is interested in the races, he could look out for a bookmaker that caters to horse racing or greyhound racing.

Players however need to keep one fact in mind. With more and more sportsbooks and bookmakers diversifying their operations to Poker and Casino games, finding a venue that caters exclusively to a single sport might be difficult. Bet365, for example, although concentrating on football wagers also offers a variety of games and events which you can bet on. is a reputed sports betting portal but it offers other attractions like a Poker room and a Casino with popular table games.

Diversity of Gambling Opportunities

Sportsbook owners are now realizing that customers not only enjoy sports betting, but are interested in other gaming activities as well. Players may occasionally try their hand at Poker or casino games like craps, slots, blackjack or roulette, if given the opportunity. Hence, it pays to have all the game varieties on offer to keep the customer hooked to the particular gaming site. If you like to enjoy a little of everything then you may well opt for such online sportsbooks that offer various choices to satisfy your gambling urge. This way, you can play at a slots machine while you wait for the result of the event you wagered on.

Authenticity and Trustworthiness of the Sportsbook

The European continent, especially countries like UK, has a number of offline betting venues which have a considerable clientele. Besides having online betting sites, companies like Ladbrokes and William Hill have betting shops throughout Britain and Ireland as well as in some other European countries. Since they have a good reputation in the land based gambling industry, it serves as an added proof of the authenticity of their online operations as well.   Many such bookmakers are now keeping up with the newest technology trends and providing their clients with live betting. Your sportsbook is now available to you through your mobile phone so you are able to keep track of the latest odds, no matter where you are.

Customer Support and Services

Another feature that is important in your selection of an online sportsbook is the customer support provided by the site. Different gaming sites offer different methods of contacting the support staff. While email and FAQ pages are offered by a majority of the sportsbooks, few also provide help through live chat. Many sportsbooks also offer toll free telephone numbers that are available twenty four hours a day. It is worthwhile to check out the support services being offered by the sportsbook before making your selection.

In conclusion, it can be said that there are numerous good sportsbooks (bookmakers) out there, but knowing what you are looking for in terms of the sports you like to bet on, is crucial to selecting the best online betting venue. Now all there is left is to know the right sportsbetting winning tips and strategies and you are on the right track to become a successful sports bettor.


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